Travel Southern Oregon symposium to discuss tourism trends this year

Published on : Wednesday, February 22, 2017

Travel Southern OregonAccording to a recent news release, Registration for Travel Southern Oregon’s 21st annual educational and marketing symposium March 6 is available at the Running Y Ranch Resort. The opening night reception will be hosted at the Ross Ragland Theater on Sunday, March 5th 2017.


Various trends in lodging, hospitality and social media will be presented by the experts thought the state. Ways to attract film and commercial productions and their impact on local economies also will be featured in a separate panel of discussion.

To quote Kerrie Walters, Travel Southern Oregon interim executive director, ‘’ we’re excited about this year’s group of guest speakers. It’s our goal to provide insights to help attendees market their businesses and spread that Southern Oregon is a fantastic tourism destination. When more visitors discover Southern Oregon, the entire region wins.’’

Also, there will be two presentations on wine tourism. David Woolson, president and CEO of Walla Walla Valley Chamber of Commerce, will express his views about how his community changed its reputation from a sleepy agricultural town to a world-class wine destination.


Michael Donovan, managing director, Irvine & Roberts Family Vineyards, will provide essential tips on strategic messaging to reach wine country tourists and attract them to Southern Oregon.


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