Travel Technology Europe to highlight the outlook of marketing innovations

Published on : Thursday, January 28, 2016

travel_technology-europe-2016Visitors to next month’s 13th annual Travel Technology Europe (TTE) event will be encouraged to reflect on how best to adapt their marketing in line with emerging trends.

 

 

Having noted that nearly a third (30%) of those who attended the show in 2015 sought the latest marketing services that could give them a competitive advantage, the organisers have further bolstered TTE’s dedicated marketing programme for this year.

 

 

Of the show’s five conference programmes, one – entitled ‘Promote’ and supported by Econsultancy and Marketing Week – will be dedicated to the link between the changing digital marketing landscape and its inevitable impact on an organisation’s overall business efficiency.

 

 

As part of this, leading experts from the travel and hospitality industry will deliver seven thought-provoking seminars that tackle the crucial role having the right marketing solutions can play in the face of evolving consumer behaviour.

 

 

Session topics vary from the importance of ensuring messages remain consistent across multiple platforms to the latest innovations in mobile marketing. The themes to be addressed during TTE are:

Wednesday 24 February

 

Thursday 25 February

 

 

For the first time, attendees can also take advantage of an independent marketing advice clinic being run throughout the two-day event by Econsultancy to seek tailored recommendations.

 

 

David Chapple, event director of Travel Technology Europe, said: “Over the last few years, the digital technology explosion has had a dramatic effect on the way people connect with each other and relate with brands. As a result, it’s never been more vital for businesses to ensure they’re up to speed on the latest trends that could impact their online and social marketing success.

 

 

“Attending TTE’s Promote sessions will ensure visitors leave with the practical tools to apply what they’ve learned to their individual company and refine their approach to keep them competitive.”

 

 

Travel Technology Europe will take place on 24 and 25 February 2016 at the Olympia Exhibition Centre in London and admission is free.

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