Published on : Friday, March 31, 2017
2017 is close to its first-quarters. Businesses are all geared up to meet targets, deliver the end result and fuel up competitiveness across the globe. Though the leaders of the global Travel and Tourism are well aware of all the nitty-gritties, the value is measured by sill development, investment, revenue, trade, understanding, identity, unity, competitiveness and sustainability.
These metrics are the foundation which needs to be mobilized and maximized. UN agencies across the globe are all focused to boost tourism as a significant global movement. Though cross-border conflicts are one of the key challenges in modern tourism, building bridges instead of walls can only easy such situations. People should move freely and cross borders to explore different countries and embrace varied cultures and create a global community bonded by trust.
To quote Brett Tollman, Chief Executive of the Travel Corporation or TTC, ‘I believe strongly and passionately that we ALL have a role to play in the protection and preservation of our magnificent planet, its diminishing resources, precious cultures, artifacts. If we all did more, global warming (YES, I do believe it exists and threatens our children’s and our grandchildren’s future) can be tackled and reduced. It’s not just up to governments and industry. By companies like ours and many others supporting the UNWTO and in turn, sharing the IY2017 vision with our guests and travelers (customers), we are hopefully helping to further the goals of and help achieve the brilliant Secretary General of the UNWTO, Dr. Taleb Rifai’s core objectives by launching the IY2017.’