Travellers book online more than ever, shows ITB World Travel Trends Report

Published on : Thursday, February 7, 2013

The 20th World Travel Monitor Forum shows that travellers are getting older. The number of travellers aged 55+ has increased to 23%, while 35% are in the 15-34 age category and 42% are aged between 35 and 54.

The internet has now clearly established itself as the main place to buy travel with 54% of bookings, well ahead of travel agencies that have slipped back to 24%. Interestingly, this is a global trend with Asians and South Americans now catching up with North Americans and Europeans in terms of booking via the web, the IPK figures showed.

Holidays remain the dominant reason for taking an international trip (71%), ahead of business travel 16% and other reasons such as visiting friends and relatives (13%). More people are flying on holiday than using their car or another means of transport.

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