Published on : Wednesday, March 1, 2017
Travello, the app that helps travellers connect with fellow explorers before heading out on their adventures, has teamed up with leading Australian travel companies for the next feature release in the app – ‘Travello Groups’. These new partnerships, including Student Flights, the Youth Hostel Association (YHA) and leading tour & activity provider Peter Pan’s, are the next phase in Travello’s rapid expansion and will let travellers connect with brands in a completely new & innovative way. .
Travello opens the world to travellers so they can connect and meet while on the move with fellow explorers. The release of the ‘Groups’ functionality will allow users to meet like-minded people before they set off on their adventures. Travello will now help connect Student Flights, YHA and Peter Pan’s Adventure Travel to their customer bases through the power of in-app groups. They can then curate travel services for an individual user and also link people with others who are using the same accommodation and services.
“Our mission at Travello is to enable safe and trusted connections between travellers and add value to travellers’ experience, saving them money in the process,” says Travello co-founder Ryan Hanly. “As part of our development we are looking to build out a number of features in Travello including our targeted deals and partner messaging communication platform.”
Travello is focussed on Australasian companies initially, but will extend the partnerships beyond this region after this initial phase. Each of the new partners will have their own group within the Travello app and, as an extension, their own online mobile community, saving Brands the significant time, money and resources it would take to develop their own community. The clients of these companies will be able to access the community via the Travello app and the platform will provide Brands and consumers with an almost ‘white label’ experience without actually being a white label platform.
According to a study by Visa, solo travel increased 15% between 2013 and 2015, while solo travel among first time globetrotters more than doubled from 16% to 37% in the same period. A report from Topdeck Travel also found that 30% of all travelers in 2015 went exploring on their own. Travello is tapping into this global trend and helping those eager explorers to find people they can join, in their destination country, before they leave.
“Our partners will benefit enormously from the combination of resources we can provide, connecting a Brand and their customers in an online community,” Hanly continues. “These companies will also have brand exposure to Travello’s wider customer base – who is all keen travellers. This is a distinct advantage over a traditional white-label process, where companies are really only marketing to customers they already have.”