Travelport and Indonesia Ministry of Tourism signs partnership on global digital marketing campaign

Published on : Saturday, December 9, 2017

travelportTravelport, the leading Travel Commerce Platform, and the Republic of Indonesia’s Ministry of Tourism have announced a new global digital marketing campaign to increase tourism to the world’s largest archipelago and fourth most populous country.

 

 

The campaign, which is part of the Ministry’s “Wonderful Indonesia” international tourism marketing strategy, will deliver tailored online messaging to targeted travel agents in 15 countries around the world using Travelport’s advanced Destination Marketing technology. The Ministry of Tourism believes the campaign will help increase tourism from the record setting 15-plus million tourists expected in 2017 by driving incremental tourist arrivals into Indonesia and also by stimulating awareness and interest among travel agents and consumers to explore the five wonders of Indonesia (Natural, Sensory, Cultural, Modern and Adventurous).

 

 

“Indonesia is one of the world’s most beautiful and interesting countries, full of fascinating sights and tastes that we want to share with the world.” said I Gde Pitana, Deputy Minister for International Marketing and Communication, for the Indonesian Ministry of Tourism.

 

 

Niklas Andreen, Vice President and Managing Director, Global Hospitality and Digital at Travelport, added: “It is a great honor to work with the Ministry of Tourism on this important campaign to increase tourism to this remarkable country. With access to more than 68,000 Travelport travel agents around the world, our Destination Marketing solution continues to deliver exceptional value to customers who need to target the right people with the right messages to help achieve their marketing objectives.”

 

Tags: , ,

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

arrow2Follow TTW
 
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo

ADVERTISEMENT

  • 06 THSA 2018
  • 07 miltcongress 2018
  • 08 ShanghaiWTF 18
  • 09 APHIC 18
  • 09 brainlinx 2018
  • 10 Digital Travel Summit EU 2018
  • 10 ITE 2018
  • 11 questexevents 18
  • 12 Traveldaily 18
  • 30 PATA

TRAVEL INDUSTRY EVENTS

Get our toolbar!
Review www.travelandtourworld.com on alexa.com