Travelport global survey reveals shades of digital travellers habits

Published on : Friday, November 10, 2017

travelportTravelport, the leading Travel Commerce Platform, published the results of a Global Traveler Survey of 11,000 people worldwide that highlights the use of digital tools when planning, booking and experiencing a journey.

 

 

 

The main findings from the global report are:

 

    When planning a trip:

    When booking a trip:

    When on the trip:

    When at the destination:

 

 

 

There is a “love-hate” relationship with digital devices with 60% saying they would be lost without their smartphone whilst 43% also say they want to escape the digital world and switch off when away.

 

 

 

The Digital Traveler Rankings

 

 

The report also includes the world’s first Digital Traveler Rankings, with India crowned champions as the country with the most digitally-advanced travelers.  The standings are based on a combination of the main indicators of digital usage for travel-related purposes by travelers in each country. For example, those from India typically use smartphones for booking and boarding a plane, with 82% saying digital boarding passes makes traveling easier, compared to a global average of 70%.

 

The Digital Traveler Rankings 2017
Rank Country
1 India
2 China
3 Indonesia
4 Brazil
5 Saudi Arabia
6 Mexico
7 South Africa
8 United Arab Emirates
9 Colombia
10 Italy
11 United States
12 Spain
13 France
14 Russia
15 Canada
16 Australia
17 United Kingdom
18 Japan
19 Germany

 

 

 

Gordon Wilson, President and CEO of Travelport, commented “These findings demonstrate the significance of digital tools for travelers before and during their journeys. They highlight the need for the $7.6 trillion global travel and hospitality industry to adapt continually to provide responsive, relevant and timely services for customers.  Whether young or old, and in whichever continent, providing relevant and timely digital tools and content is no longer an accessory but an essential means of reaching and satisfying the modern traveler from the moment they search to the moment they return from their trip. Travelport’s platform stands ready to provide the industry with the means to do this. As a technology company and as a world leader in digital and mobile capabilities, we aim to make the experience of selling, buying and managing travel continually better.”

 

 

 

Alongside the Global Report, Travelport is publishing separate detailed country reports as well as four regional reports based on the same data.

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