At Trenz, Rotorua tourism stands out

Published on : Friday, May 17, 2019

According to organiser Chris Roberts, Trenz is the biggest tourism trade show in New Zealand. “We often bring it back here to Rotorua which is in many ways the natural home of tourism in New Zealand.”


The annual event has been continuing for more than 40 years and brings together foreign buyers of tourist products and packages to meet with the leading operators of New Zealand.


“We call it business speed dating,” said Roberts. “What happens out here on the floor is 15-minute appointments between a seller of a New Zealand tourism business and a buyer, someone from overseas who’s looking to promote products back in their home market.”
1500 delegates from over 30 different markets world over, along with operators from around New Zealand, descended on Rotorua for the four-day event.


“We’ve filled up a lot of the hotels and accommodation, all being fed, watered, entertained – so quite a big impact on the local economy this week.”


Roberts explain that tikanga Māori is a necessary part of our tourism and elements from it will be incorporated into the event throughout the week.


“The entire industry must genuinely incorporate tikanga Māori into its operation, into its proposition for the visitor. Māori is the unique feature of the New Zealand tourism industry. It’s the one thing we have that no-one else has and it should be part of everything we do.”


International buyers declare that the landscape is the number one attraction for clients but Māori culture is also high on the list.


“Lord of the Rings is still a big part of it,” Emma Lund, Destination Manager for Trailfinders in the UK said. “But the Māori culture is definitely something that is kind of exciting and something that you just don’t get anywhere else in the world. I think that’s a huge draw for our clients as well.”


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