Trinidad and Tobago display at WTM proved to be prime attraction

Published on : Sunday, November 17, 2013

The Trinidad and Tobago display at this year’s World Travel Market (WTM) was a huge hit with the crowds attracting legions of visitors at the recently-concluded event at the ExCel Centre in London. One of the premier tourism events in the world, WTM attracts thousands of global travel industry insiders, generating millions in business deals for stakeholders.
The T&T display featured an open and interactive layout. Visitors had their photographs taken with a Carnival masquerader against a digital backdrop of Pigeon Point beach in Tobago and also enjoyed samples of local rum and chocolate. However, of all the national products which sparked the excitement of the crowd, none were more popular than sportsmen and global ambassadors Brian Lara and Dwight Yorke.
Lara emphasised the personal responsibility that he feels to use his fame to promote T&T on the world stage. “I have a fierce passion for Trinidad and Tobago, and I try my best to expose our country to as many people as possible,” he said. “As a people, we don’t even know our great value. Our strength with regard to tourism is experiential—we have the most interesting, affable mix of people I have ever encountered, and that warmth and rich culture is what should be promoted to ensure Trinidad and Tobago is highlighted on the world map.
However, before this is achieved we must undertake the necessary research and focus on improving our national product.” Fellow international cricketer and board member of the Tourism Development Company, Daren Ganga echoed Lara’s sentiments. “I am especially excited about the growth of sports tourism. The world is changing and Trinidad and Tobago has become more attuned to the importance of focusing on our diverse tourism product, but we must ensure that we develop the requisite infrastructure,” he said.
“To develop the tourism industry in the country it is important that various sectors—sports, fashion, business and government—collaborate so that there can be continuity and cohesion in our specialist offerings to the world.”

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