collaborates with Singapore Tourism Board

Published on : Thursday, September 12, 2019, an independent international brand that is part of Ctrip Group, has pledged to intensify collaboration on marketing Singapore as a tourism destination, following a meeting between Ctrip Group executives and representatives from the Singapore Tourism Board.


On September 5, Keith Tan, Chief Executive of the Singapore Tourism Board, and Chang Chee Pey, Assistant Chief Executive of the Board, met at Ctrip’s Shanghai HQ with Ctrip CEO Jane Sun and Edison Chen, General Manager of Overseas Destination Marketing at Ctrip for discussing further co-operation. Both parties agreed to strengthen their partnership through multi-pronged efforts, and improve the tourist experience in Singapore.


“Ctrip and are committed to increasing tourism in Singapore and ensuring the highest quality of service of our users who choose to visit this fantastic country,” said Jane Sun, the CEO of Ctrip. “We’re delighted to build on our strong relationship with the Singapore Tourism Board and look forward to leveraging our big data and offline services to further meet to requirements of our users,” she added.


In recent years, Singapore has turned out to be one of the most popular destinations for Chinese tourists. According to the Singapore Tourism Board, the number of inbound Chinese tourists increased by 6% year-on-year, to 3.41 million in 2018, making China Singapore’s largest source market for tourists for two consecutive years. This brought in more than $3.9 billion (19.7 billion Yuan) in tourism revenue. Other major inbound tourism markets for Singapore include Southeast Asia, Australia and Japan.


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