TripAdvisor aiming to unveil a redesign later this year

Wednesday, September 19, 2018

TripAdvisor now wants you to get social on its site: the site is aiming to unveil a redesign later this year that would allow you to create your own profile page to post videos and photos as well as follow your friends, brands and influencers to get personalized travel advice.

 
“We use so many resources when we do travel planning,” said TripAdvisor CEO and co-founder Stephen Kaufer in a presentation. “This is still an archaic way to travel,” he added.
TripAdvisor wants to give a “one size fits all solution” and get all the travel advice in one place, Kaufer said.

 
While the idea makes sense, it remains to be seen how successful TripAdvisor would be in convincing its global users and they need to create yet another social media profile on top of their Facebook, Instagram and other social media accounts.

 
Currently in beta test, TripAdvisor said that more than 500 consumer brands, publishers, travel partners and social media influencers from National Geographic to GoPro have signed on for the beta test.

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