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Published on : Wednesday, June 10, 2015
Enabling hotels to have the same last-minute deals and near-term booking capabilities as well known mobile apps like HotelTonight and Booking.com, TripCraft levels the playing field with a private-label mobile solution that assists hotels in offering last-minute accommodations to fill unsold rooms.
“Near Term Availability with a Discounted Rate” provides travelers with the best deals on rooms booked at the spur of the moment. Originally built for The Standard Hotels as the popular “One Night Standard” app (available on iTunes and the Play Store), this service enables independent properties and branded hotels to offer attractive rate incentives to their loyal customers while capturing potentially lost revenues. And it’s all done without the high commissions paid to the typical agency apps.
Amar Lavlani, Managing Partner of The Standard, said, “Our vision for One Night Standard, was to combine The Standard’s unique culture and dynamic lifestyles of our guests with an immediacy now possible with mobile technology. In TripCraft, we found a technology provider that collaborated with us to develop a whole new channel in the industry and a booking experience that is far ahead of anything developed by any other hotel company. Their ability to uncover and even create solutions previously unavailable in the space was critical to our selection of them and the extremely successful launch.”
“TripCraft is the first mobile provider to develop a private-label solution enabling hotels to offer near term, last minute bookings through their branded mobile websites and apps,” said Mike Murray, TripCraft CEO. “This unique service can be customized for any property or brand, and gives travelers and locals the opportunity to book great deals at amazing hotels in a moment’s notice.”
What makes the service so innovative is that it can be fully integrated with the hotels reservation system, and provides a management dashboard that gives hotels complete control over rates, inventory, booking windows, and more. It even provides the ability to book a room for a prior day for those after-midnight booking opportunities.
“We did a lot of work on the back end of our service to get past the limitations of traditional reservation systems in recognizing these unusual booking capabilities and to fulfill The Standard Hotels’ vision,” Murray said. “The initial results show that hotel guests really like the simplicity and ease of making a last minute near term booking. Online reviews of the One Night Standard show that guests really love the app, with 100% of the reviews on iTunes rating it 5 stars.”