trivago creates a stand-alone sales subsidiary to accelerate hotel direct business

Published on : Friday, October 20, 2017

trivagotrivago, a leading global hotel metasearch, announces the foundation of trivago Hotel Relations GmbH, a new wholly-owned subsidiary that will foster strong direct relationships with independent hotels. The company will focus on empowering hoteliers around the world to be more competitive online and to drive more direct bookings through their hotel websites.

 

 

“With this step we are accelerating our ability to scale an exceptionally skilled international salesforce and build stronger ties with hoteliers. It enables us to work even closer with hoteliers and better support them in making their direct marketing successful.” Johannes Thomas, Managing Director and Chief Revenue Officer at trivago N.V., said. He explained: “We’ve seen significant success in our hotel direct business over the past two years. At the same time, we learned that scaling a sales organization requires a different culture, operating mode, and set of talents compared to a technology organization. We believe that being a dedicated company provides it with the necessary freedom to determine its own identity.”

 

 

The different requirements of a tech organization and those of a sales organization inspired the decision to set up a dedicated sales subsidiary that can create its own identity, culture, and employer branding: Instead of recruiting engineers, the new company aims to recruit the top sales talents from around the globe.

 

 

trivago Hotel Relations GmbH, based in Düsseldorf, Germany, will be the entity responsible for trivago’s relationships with over 310,000 hoteliers around the world. The company starts with over 160 employees from 21 countries and aims to grow its team in 2018. This is intended to accelerate trivago’s efforts in providing travelers with more choices and the option to book direct.

Tags: ,

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

arrow2Follow TTW
 
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo

ADVERTISEMENT

  • 03 IMEX 2018
  • 05 itb-china 2018
  • 06 PATA ORG 2018
  • 06 THSA 2018
  • 07 Digital-Travel-2018
  • 08 ShanghaiWTF 18
  • 09 APHIC 18
  • 09 brainlinx 2018
  • 10 Digital Travel Summit EU 2018
  • 10 ITE 2018
  • 11 questexevents 18
  • 12 Traveldaily 18
  • 30 PATA

TRAVEL INDUSTRY EVENTS

Get our toolbar!
Review www.travelandtourworld.com on alexa.com