Published on : Thursday, July 27, 2017
Rate Insights will empower the hotelier in establishing a competitive pricing strategy. The complete metasearch marketing solution will allow hoteliers to compare room rates from over 250 booking sites and official hotel websites on a single dashboard.
Independent hotels have an average of 8,000 rates online in a year as mentioned by the trivago business intelligence data.
Johannes Thomas, chief revenue officer at trivago mentioned that they had created a rate shopper for the hoteliers to have an easy and actionable access to the data and data provided on traveler search volume that discloses the fluctuations in demand.
The price comparison data is valuable for hoteliers, they quickly realized that it was difficult for hoteliers to find, monitor and compare room rates across hundreds of booking sites.
Apart from providing just the data from a few booking sites, Rate Insights gives combined rates from more than 250 websites, making it easier for the hoteliers to compare it with the room type and other parameters.
Hoteliers can now respond quickly to changes in the market and easily gauge the local events to be leveraged to boost RevPAR.
They will take less time to monitor the market, can easily adjust the direct rates and those listed with the OTA partners to be a leader online.
The single dashboard with simple analytics has made utilizing data simple for the hoteliers.