TrustYou Releases Insightful New eBook to Aid Independent Hotel Marketing Efforts

Published on : Wednesday, September 6, 2017

TrustYouTrustYou, the world’s largest feedback platform, announces today the release of its latest eBook: Branding Without A Brand Name – An Independent Hoteliers Guide To Building Brand Value. This eBook speaks to independent hoteliers from around the world and acknowledges the struggles that they might face in a brand-dominated industry.

 

The company is no stranger to hotelier resources and content, having previously published All things Google: A Guide For Hotels and Designing Smart Surveys: A Hotelier’s Guide to Soliciting Feedback.  This time the focus is on independent hotels, as TrustYou’s guest feedback platform not only caters to large hotel chains, such as AccorHotels, Wyndham, and Shangri-La, but also to smaller, non-branded properties. The eBook, which includes four chapters, covers a multitude of marketing-related  subjects for independent hotels and provides in-depth insights into the following topics:

 

 

“The sole purpose of this eBook is to reach out to independent hoteliers who, truth be told, might sometimes feel like succeeding in a brand-dominated world is a struggle. At TrustYou, we always focus on providing the best possible guest feedback solutions to both big brands and independent properties, and we wanted to provide a detailed, yet easy-to-understand resource that could help non-branded hotels get ahead”, said Valerie Castillo, TrustYou’s Senior Director of Marketing.

 

The eBook can be used by independent hotel managers to improve their strategy and the way they run their properties, in order to increase the level of popularity and ultimately, the revenue. As a complete and complex guide for independent hoteliers, “Branding Without A Brand Name” speaks to its readers through an exciting and relevant new perspective, of not fearing the competition of big chains and non-traditional accommodations, but rather embracing it and thriving on their independent status.

Tags:

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

arrow2Follow TTW
 
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo

ADVERTISEMENT

  • 03 itb-asia 2017
  • 04 Imex America 2017
  • 10 Globalwellnesssummit 2017
  • 11 AHIF 2017
  • 12 TTF17
  • 13 Frontiers Forum 2017
  • 14 bltm 2017
  • 15 leisure 17
  • 16 SKAL 17
  • 17 hospitalityqatar 17
  • 17 worldmiceday 2017
  • 18 TRAVEL-TECH-MIDDLE 2017
  • 18 worldmiceday 2017
  • 19 IITM
  • 19 TTG Incontri 2017
  • 43 PATA

TRAVEL INDUSTRY EVENTS

Get our toolbar!
Review www.travelandtourworld.com on alexa.com