Tshwane city tourism to shine with Sports and Events Tourism Exchange Conference

Published on : Friday, October 21, 2016

tshwane-city-tourismThe city of Tshwane is all set to host the 6th edition of the Sports and Events Tourism Exchange (SETE) Conference from Oct 25-27. Tshwane is the metropolitan municipality that forms the local government of northern Gauteng Province, South Africa.


SETE is a dynamic business-to-business platform that is aimed at positioning South Africa as a sports and events tourism destination.


The conference to be held at the Protea Hotel Fire and Ice! Menlyn, will focus on the importance of partnerships looking at a global public-private partnership case study and its impact on the establishment of convention and event bureaus in South Africa. It will also focus on event sponsorship trends, the impact of technology on the events industry, the travel behaviour and trends of golf tourists.


“Tshwane is the ideal host city for a conference of this nature. The city has a rich sporting heritage which spans iconic football clubs like Mamelodi Sundowns and Supersport and the Lions rugby franchise, the High Performance Centre at Pretoria University and 18 golf courses – not to mention the Tshwane Open, which forms part of the 2016 Sunshine Tour and is co-sanctioned with the European Tour,” Sugen Pillay, commercial director at Thebe Reed Exhibitions and the programme director for the Sports and Events Tourism Exchange Conference said.


“Since its inception, SETE has become the meeting place for key decision-makers in the sports and events tourism industry to network, do business and debate issues of national importance affecting the growth of the sports and events tourism sector,” Pillay added.

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