TUI Group says that sustainable tourism is gradually picking up

Published on : Monday, April 3, 2017

TUI GroupIn 2016, TUI customers booked 6.3 million greener and fairer holidays and €6.6 million was raised for sustainability research and projects, as reported by TUI Group 2016 progress report with its sustainability strategy ‘Better Holidays, Better World’.


The report said that in 2016 sustainable tourism became the prime focus. Furthermore, holidaymakers participated in 846,000 TUI Collection excursions which focused on sustainability and benefits to local communities. To quote Fritz Joussen, Chief Executive of TUI Group, “For many people in the world tourism is the key to a more prosperous life.


As the leading tourism group worldwide it is our responsibility to strengthen the positive effects of tourism. Our sustainability strategy ‘Better Holidays, Better World’ underlines this requirement. The results in the current progress report are very encouraging and show that the strategy is lived and promoted on all levels of the company.”

Sustainability is of great importance to TUI customers as per a recent study organized by the TUI Group, with over 3,000 participants in Europe. According to Jane Ashton, Director Sustainable Development at TUI Group, “TUI has worked hard over many years to develop more sustainable holiday offerings.


Recent customer research shows that our customers are developing growing awareness for sustainability. They value more sustainable travel as it enhances the authenticity of their holiday experiences and at the same time improves the benefit to host communities.”


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