Published on : Friday, October 20, 2017
The machine is known as the Destination U.
It is actually a chair like the Tui logo and was revealed to the travel industry at Tui’s official re-brand in London, prior to today’s official alteration of name from Thomson. It has been labeled as the ‘future of travel’. Customers just need to stare at the screen while cameras read their facial expressions and based on it measures their expressions of surprise, joy, fear and confusion.
An algorithm computes each of the facial responses to a quick series of ‘evocative’ moving images of destinations and experiences and utilizes this data to calculate an ideal holiday prescription.
It varies the images customers see based on their reactions.
Tui says that Destination U that was created by Realeyes is a facial coding and emotional measurement company representing the world’s first in the travel industry.
Presently the machine is a prototype that would be rolled out only at a handful Tui UK agencies around the nation. But then Nick Longman who is the UK managing director said that he had envisaged them in more tales in the following few years.
He said that they would become more efficient over time as they collect an increased data on the preferences of the holidaymakers and those people in a similar demographic who might be looking forward to a similar type of a trip. Longman mentioned that it is their ambition to create holidays so personalized that they would actually ‘choose you’. The technology should be perfect so that it takes those people to their ‘Destination U’.
Speaking to a leading news media agency Longman said that the technology would also assist travel agents to lure an increased number of customers into store and said that the machine motivated him to go on a wonderful fire-eating tour in Sri Lanka. He feels that it is not going to be in every shop but then they definitely need to roll it out in key locales or move them around.
He said that holidays need to be inspiring since no two people would be enjoying the same kind of experience.
He then stated that the Destination U Prototype has immense potential in transporting this kind of emotional intelligence into a new space and it takes the application of facial coding considerably forward.