Tuku Afrika promotes sports tourism in the second-most populous continent

Published on : Thursday, November 2, 2017

Tuku Afrika promotes sports tourismTuku Afrika, an African program on Tuesday, is all geared up to endorse African solidarity via sport, games and tourism launched in the country, at Serena Hotel.

 

The organization was introduced by the Uganda Tourism Board executive director Stephen Asiimwe that targets to become the best sport and fitness destination event organiser in Africa, offering exclusive interaction between activity, people and place.

 

Haile Gebrselassie, retired Ethiopian long-distance track and road running athlete will assist two Ugandan elite athletes to take part in the Great Ethiopian Run that would start from November 26 in Addis Ababa, following collaboration with the organisation.

 

Sandra Adong Oder, the founder and director of Tuku Africa, disclosed information about the development of the program at the time of the launch of the organisation at Serena Hotel on Tuesday.

 

The Uganda Tourism Board executive director, Stephen Asiimwe, acting director tourism and business services, Stephen Masaba, Uganda Tourism Association president, Boniface Byamukama and Trans-Nile Tours’ coordinator, Jacob Onama among other guests were seen at the launch.

 

Working in juxtaposition with Trans-Nile Tours and Travel, the Great Ethiopian Run will be the first activity of this sort where many Ugandans and Kenyans are anticipated to partake in a 10kms run following the launch.

 

“We will have many events in the coming months and since we now have the government backing through the Uganda Tourism Board we will be doing more with them,” Adong said.

 

“In recent year’s sports tourism is beginning to make a mark in the region with significant growth in the numbers participating in big events. Tuku Afrika was thus formed to address the gap and it will continue to engage with national, regional and continental bodies to promote sports tourism, where an end product is an African who is well connected and well-networked,” Adong stated.

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