Published on : Tuesday, April 16, 2019
Turkey tourism has set new goals. They are aiming for 50 million tourists and U.S. dollars 35 billion in tourism revenue in 2019, with the help of the soon-to-be-announced Tourism Master Plan and Tourism Development Fund. It will be prepared within the scope of the “New Economy Program Structural Transformation Steps 2019,” followed by the Tourism Development Plan.
It plans to increase the country’s destination diversity, the number of tourists and income per tourist. Turkey targets 70 million tourists and $70 billion in tourism revenue over the next four years.
Turkey tourism revenue grew by 12.3 per cent in 2018 to U.S. dollars 29.5 billion over the previous year. Around 81.8 percent of this figure was obtained from foreign visitors and 18.2 percent from Turkish expats visiting home. Both the number of tourists and tourism revenue increased in this period.
Personal expenditures constituted around U.S. dollars 22.5 billion with the remaining U.S. dollars 6.7 billion obtained from package tour expenditures. While the average expenditure per capita was recorded at U.S. dollars 647, the average expenditure by foreigners stood at U.S. dollars 617 and the average expenditure by Turkish expats was U.S. dollars 801.
Travel spending of local tourists consisted of personal or package tour expenditures. While 88.7 per cent, or around Turkish Lira 18.7 billion, were personal expenditures, the package tour expenditures amounted to Turkish Lira 2.4 billion with 11.3 per cent.