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Published on : Thursday, December 17, 2015
Turkish Airlines, The Ministry of Culture and Tourism of Turkey, and VIP Tourism are introducing the trip of a lifetime to American audiences with Non-Transferable, a romantic comedy slated to premiere worldwide on Valentine’s Day in 2016 on various digital and VOD platforms.
Non-Transferable follows a cast and crew of popular American YouTube stars on location throughout Turkey, showcasing many of the country’s overlooked destinations and exotic landscapes at locations including Istanbul, Ephesus, Pammukkale, Cappadocia, Datca and many others.
The cast, led by Streamy award-winning actress, Ashley Clements (The Lizzie Bennet Diaries) and Brendan Bradley (who also directs) includes Shanna Malcolm (HeyYoShanna), Joey Richter (StarKid), Julia Cho (Hipsterhood), Daniel Vincent Gordh (Starz’ Hollywood Acting Studio), Jessica Andres (Emma Approved), and Christopher Nicholas Smith (Harvard Sailing Team).
“This partnership takes digital stars to the next level by developing an original love story that organically integrates international travel.” says Bradley.
“Turkish Airlines has a rich history of connecting our passengers to the world, and we’re excited to be part of this film that shares our culture and helps widen the world for a broad audience across the globe,” said Dr. Ali Genç, Senior Vice President, Media Relations, Turkish Airlines. “Because the film’s story centers around the trip of a lifetime, it’s a very substantial opportunity for young filmmakers to team up with important sponsors such as Turkish Airlines from Turkey which is a prominent tourism figure full of natural beauties.”
Non-Transferable centers around a young woman who, after a break up, is stuck with travel reservations in her ex-boyfriend’s name. Bradley originally penned the story five years ago as “a 90’s RomCom for the millennial traveler.”
“We’ve seen more success resonate in storytelling than viral serendipity. The immediate audience of our influencers is a wonderful asset to help launch the film, but ultimately we’re telling a universal story that has potential in dozens of markets beyond YouTube fan service.” Bradley continues, “As the online community literally grows up, they deserve to mature with their idols into high concept, long form entertainment franchises.”
Non-Transferable is part of a larger marketing strategy to create content that engages millenial travelers around the world. Turkish Airlines, Turkey’s Tourism Board and VIP tourism provided travel and branding that helped offset production costs to shoot the film’s many scenes in airports, hotels and exotic destinations.
Source:- Turkish Airlines
Tags: Turkish Airlines