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Published on : Friday, August 11, 2017
A number of leading Turkish tourism players would launch a campaign for promoting Istanbul as a top global tourism brand again after a tough period that especially hit the country’s top tourism destination. In the first half of this year, Istanbul hotels’ loss in revenue exceeded 1 billion Euros compared to the same period of 2015, despite a recent relief in security concerns.
Among all European destinations in 2017, Istanbul again saw the largest revenue loss. The revenue per room regressed from 39.4 Euros to 32.7 Euros in the first six months of the year.
However, the campaign will be a call to holidaymakers to return to Istanbul without any security concerns whatsoever. According to the General Manager of the Sofa Hotel Nişantaşı, Cantekin Temizer, “Istanbul was one of the world’s top five global tourist destinations until a couple of years ago. The city even became the most popular business event destination of the world. The Istanbul brand has, however, lost its value due to a chain of unfortunate events, which could not be managed well by all parties, including our sector, since 2013. We must stop being pessimistic about Istanbul and about our sector. We need to tell people across the world that ‘Istanbul is still great.’ In a bid to achieve this, we will soon launch a worldwide one-year project to call foreigners back to Istanbul and Turkey.”
Temizer, who organized a number of jet set events in Istanbul, Cappadocia and other popular tourism spots until the end of 2012, said that Turkey’s tourism sector urgently needs to focus on sustainable reputation management.