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Published on : Thursday, February 14, 2013
Travel and tourism companies and organisations should seize the window of opportunity offered by social media and integrate it into their sales and marketing activities, Debbie Hindle, managing director of London-based agency Four bgb, told participants at Pisa forum. “Social media is a massive social commerce opportunity,” she declared. Social media are getting more and more important to help consumers plan and enjoy travel as they switch to online and mobile technology. About 40% of travellers said social network comments influenced their travel planning while 50% actually based their travel plans on other people’s reviews and experiences, according to a Google survey in 2011. There was also potential to create ‘social customer service’ to respond rapidly to queries on social media platforms while social media needed to be part of any crisis response activities as well.