TV campaign bids to attract more British visitors

Published on : Friday, April 5, 2019

£300,000 project of VisitScotland will contain footage of landmarks like the Glenfinnan Viaduct, the Kelpies and the Calanais Standing Stones.


During breaks, the adverts will feature in some of the most popular TV shows in the UK.
They plan to lure potential visitors, mainly those from northern England, London and the south-east.


To quote Helen Campbell, VisitScotland head of visitor marketing, “Scotland really sells itself on screen. Our dramatic and varied landscapes are bought to life in front of the TV audience, inspiring them to find out more about these stunning locations.”


“This short TV campaign comes at a crucial time for UK visitors who will be busy considering their holiday plans for the coming months.”


“We want to ensure that they put Scotland at the top of their travel plans – now is the time to discover Scotland.”


On Channel 4, ITV, the three adverts will run and other regional outputs until April 19th.
Other events and locations which feature in the trio of adverts are Camusdarach beach in the Highlands, Caerlaverock Castle in Dumfries and Galloway, The Royal Edinburgh Military Tattoo, the Isle of Skye, the Falkirk Wheel and An Ceann Mor by Loch Lomond.


Tags: ,

Leave a Reply

Your email address will not be published. Required fields are marked *

arrow2Follow TTW
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo


  • 08 imexamerica 2019
  • 09 travelmeetasia 2019
  • 10 Asia Pacific 2019
  • 10 Hotel Management Thailand 2019
  • 11 Bar and Restaurant Investment 19
  • 11 ITB China 2019
  • 13 Food Hospitality2019
  • 14 Hotelierseries Africa 2019
  • 14 restaurantscafeslounges 19
  • 15 hotelierseries india 2019
  • 15 hotelierseries mena 2019
  • 15 PATA 2019
  • 17 getglobal 19
  • 17 itehk 19
  • 18 chinatravelnews2019
  • 30 PATA


    1. The Hotel Show Saudi Arabia

      April 21 - April 23
    2. AviaDev Africa

      April 24 - April 26
    3. TRAVEL MEET Philippines

      April 24
    4. AviaDev Africa

      April 24 - April 26

      April 25 - April 26
Get our toolbar!
Review on