TV shows lure more Brits to south Sweden

Published on : Tuesday, August 16, 2016

Skane, south SwedenSuccessful television shows like Wallander and The Bridge has lured more Brits to Skane, a county located in the southern part of Sweden. The number of Brits travelling to this part of the world has increased by 29% this year thanks to these popular TV shows.


Last year, Skane witnessed an increase of 7.3% in tourism, as per reports from the tourism office of the country. And, about 2.3 million people have resided overnight in this area from January till June.


The number of foreign visitors to Skane has increased by 10.6% in the initial six months of this year as compared to the same period in 2015. The largest number of people travelling to this region is the Britons, as approximately 9,518 nights were spent by the Britons in the hotels of southern Sweden. Throughout 2016, the hotels of Skane have noted down high number of British tourists.


Sara Brynskog, spokesperson, tourism in Skane told the media that such an increase in the number of Brits travelling to Skane can be attributed to several factors.


She then said that people are attracted to the Swedish lifestyle and culture that inspires them to travel to this region. Sara added that the Wallander and The Bridge series, apart from Nordic Noir also drew attention that was responsible for the rush towards Skane.


Sweden has been gaining British attention to a large extent, with 16 of the cities witnessing record growth in British tourism. In the initial six months of 2016, these cities have observed a growth of 16.2% in British tourism.


Malmo, the largest town of Skane is known to reap the maximum benefits of the tourism of this area. Other towns that have been attracting numerous British tourists are the coastal town of Landskrona, Ystad and Lund.


Ystad has been drawing double the number of tourists since last year as it has been taking them on a tour entitled ‘In the footsteps of Wallander’. On the other hand, Malmo Museum has an exhibition on The Bridge series that has been operational since February. It would continue till September 2017. The various props utilized in the series are being exhibited here.


The Copenhagen Airport has improved the accessibility of Skane to the tourists, according to Sara Brynskog.


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