Published on : Tuesday, January 3, 2017
China is planning to attract more Australian tourists as both the countries are now planning to boost the two-way holiday travel scope. China’s national tourist office and six major Chinese airlines have joined forces with Tourism Australia to promote the two countries as part of the China-Australia Year of Tourism in 2017.
Luo Weijian, director of the China National Tourist Office said that it is one of the most significant tourism exchange initiatives ever undertaken between China and any other country. More routes between Australia and China will consequentially mean more capacity and that’s what is their key objective as of now. More Australian visitors to China will help to generate more revenue in the travel industry, which is currently generating more than $9 billion in export revenue for Australia.
The China-Australia Year of Tourism was announced in April and formalised during a visit to Sydney of airline and tourism officials. As per the China National Tourism Administration, Australians rank thirteenth among international visitors to China, with more than 720,000 Aussies visiting mainland China each year.
The direct flights between Australia and 13 mainland Chinese cities include Beijing, Shanghai and Xi’an. China is one of the most lucrative as well as valuable tourism market which is expected to be worth more than $13 billion by 2020.