Published on : Wednesday, August 30, 2017
Here the convention centers like Convention Bureau Tyrol (CBT), Alpbach, Kitzbühel and Mayrhofen are leading accommodations offering the business tourism, conventions and the meets.
The accommodations of Tyrol offer about 265,672 overnight stays by congress guests. Tyrol took a strong second place behind the Federal State of Vienna as a business meeting destination in Austria. This represents the growth of more than five percent over the previous year.
There are high overnight stay figures: primarily due to international congresses.
According to MIRA, the international congresses are the key to the high overnight stay figures in Tyrol.
In 2016, MIRA generated four times more overnight stays in Austria than congresses with national guests.
Roughly there is about 85 percent of the Tyrolean congress with the overnight stays, results of international congresses, with a total of 203 international congresses held in Tyrol last year.
Christian Mayerhofer, CEO of Congress Messe Innsbruck said that it is a matter of great pride that Tyrol is a best destination for MICE and business meets.
Tyrol is 2nd in the Austrian international congress segment behind Vienna.
The international guests add a great deal of value and also enhance Tyrol’s image worldwide. Birgit Ducke, Managing Director of K3 KitzKongress, mentions that the Global Wellness Summit has brought together the participants from 43 nations at the KitzKongress in 2016. It is making as the largest event in the history of the Global Wellness Summit.
The effects of the international summit were significant in many ways. It generated roughly around 2,000 overnight stays which earn a turnover of roughly 1.35 million Euros.
The international advertising value of the reporting was reported at approx. 2.8 million Euros.
The Global Wellness Summit proves once again that international congresses produce a very high value added factor for the region.
Tryol enjoys an excellent reputation as a top MICE destination worldwide.