Published on : Monday, July 29, 2019
According to a report by the digital, culture, media and sport committee; a competition to crown the best U.K. cities for gardens could boost the economy through untapped tourist potential. A scheme similar to the U.K. City of Culture initiative could raise the profile of garden tourism.
Damian Collins, the committee’s chairman, said, that Britain’s gardens are part of what makes Britain great. He added that it’s time for the garden design and tourism industries to be properly recognised for the significant contribution they make to their economy. It was clear from the evidence that there is so much potential here that needs to be tapped in to.
That’s why in this report they are calling for the government to create a U.K. garden city competition to give a boost to the marketing for gardens and better track the sector’s contribution to the economy.
The committee recommends that a taskforce, including representatives from VisitBritain and the gardening sector, should meet before the end of the year to look at better coordination of garden tourism marketing activity.
It adds that garden design should be recognised as part of the UK’s creative sector and says the sector’s contribution to the economy should be tracked in official department estimates in order to provide a solid evidence base for garden tourism.