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Published on : Wednesday, September 14, 2016
Westfield teamed up with the Global Angel Wings Project to engage travellers through unique, interactive artwork painted live at three U.S. airports. The iconic Angel Wings, which have flown as far as Kenya, Australia, Mexico and Cuba, are now flying high at Los Angeles International Airport, O’Hare International Airport and Newark Liberty International Airport.
The wings, which uplift and inspire humanity, provide a unique opportunity to engage travellers in the terminals. Renowned street artist Colette Miller, who launched the Global Angel Wings Project in 2012, delighted travellers with her live painting, and then gave them the opportunity to take their own photo in front of the world-renowned angel wings and join Miller’s angel wing phenomenon.
“The airport is the first and last thing travellers experience in a new city, and these angel wings provide something truly inspiring, captivating and motivating,” said Eileen Hanson, Westfield’s Senior Vice President of Marketing. “Working together with our partners at LAX, O’Hare and Newark, we have created a unique opportunity to engage travellers and put smiles on faces.”
Each airport has a corresponding social media hashtag, #iflyLAX for Los Angeles, #iflyORD for Chicago O’Hare and #iflyEWR for Newark Liberty. Special promotions are available to travellers who post their photos with the hashtag to social media.
Westfield – which funds, designs, builds and manages the world’s best retail destinations and customer experiences in landmark cities and airports around the globe – is improving the physical and digital experience at airports across the United States.
Westfield is deploying its global expertise to revolutionize the customer experience and create next-generation environments in landmark airports across the U.S. Integrating the best in food, fashion, art, and entertainment, Westfield crafts a fully customizable journey that aligns with and reflects each community’s unique style, spirit and culture.