Published on : Sunday, July 23, 2017
America’s Treasures, Sound Diplomacy is set to host its inaugural U.S. Music Tourism Convention in Franklin, Tennessee this September. The convention will explore the value of music to heritage tourism, destination marketing and audience development.
In the two-day convention, the participants will hear from industry experts on an array of topics including: “How Music Can Make Your Destination Rock,” “Music Tourism: When You ‘Think’ You Have No Music,” and “Making the Most of Your Music Attractions” among others.
The President & CEO of Visit Franklin, Ellie Westman Chin said, “Music is a universal language that speaks to the world and is a key component in the decision-making process of where many travelers decide to spend their vacations. Our mission at Visit Franklin is to share Franklin, Tennessee with the world, and we are excited to be partnering with an international leader like Sound Diplomacy to not only do that but also bring together so many other destinations to share ideas and learn from one another.”
The Music Tourism Convention invites destination marketing organisations of all sizes and music destinations from across the globe. Participants will also get involved in sharing ideas through roundtable discussions focused on best practices for telling each destination’s story and how to best market the story to travelers.
All conference attendees will also be able to purchase discounted two-day tickets to the Pilgrimage Music & Cultural Festival, which is held September 23-24, following the convention.