U.S. Travel Association and Brand USA launched new broadcast programme at IPW conference

Published on : Wednesday, November 13, 2013

Brand USAThe U.S. Travel Association, in conjunction with premier partner Brand USA (the official tourism marketing organisation for the United States of America), has announced the launch of a new broadcast/production programme at the annual IPW conference in Chicago, Illinois.

The brand new element for IPW Chicago 2014 will allow broadcast and production media from the UK, Ireland, Australia and Canada, to participate in face-to-face appointments with U.S. destinations and travel organisations, including airlines, hotels and attractions, and take part in unique networking events to find out more about filming in the USA.

The first ever broadcast/production media programme aims to highlight the support various states and cities across the USA can provide and how they can assist with filming and film crews. Suitable for any broadcast media with the potential to film in the United States of America and who want to find out more about destinations, financial support and practical advice, such as film permits, the new programme aims to connect and enhance relationships.

Taking place from 5 – 8 April, for a nominal registration fee*, broadcast media are invited to join IPW 2014 in Chicago. Over the four-day period, attendees will have the option of joining a number of specialist tours; taking part in the Media Marketplace (providing one-to-one access to PR and marketing representatives for U.S. travel organisations); access to over 1,000 U.S. travel suppliers, and enjoying hosted events. Accommodation is also included for three nights from 5 April 2014.

Chris Thompson, President & CEO Brand USA, commented: “Working with the right media to feature the USA as a premier tourism destination is incredibly important. By working with the U.S. Travel Association to bring this new initiative to IPW, we hope to ensure that broadcast companies from across the world keep the USA top of mind when it comes to creating new content.”

Malcolm Smith, General Manager IPW, said: “Through this new programme at IPW, broadcast and production media will be able to make valuable new contacts and conduct business that would otherwise be generated only through an exhaustive number of trips to the United States. IPW is the travel industry’s premier international marketplace and we are excited to help forge new relationships and business between broadcast media and leading U.S. travel suppliers.”


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