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Published on : Thursday, September 14, 2017
U.S. Travel presented the Destiny Award at its annual ESTO Conference earlier this week in Minneapolis.
Visit Buffalo Niagara and Destination Niagara USA surpass other finalists in the category of niche marketing from Travel Portland and Visit Kansas City. U.S. Travel had appreciated the regional agencies for the skillful implementation of the 2015 to 2016 Girlfriend Getaway Marketing Campaign that had utilized a multi-faceted approach of digital marketing and broadcast advertising to promote travel experiences in the area that is aimed at women in Southern Ontario.
Lot of destinations from all across the nation had fiercely competed for these highly-esteemed awards.
The campaign had resulted in over 46,000 visitor parties to the area that had comprised as many as 82,000 hotel room nights and producing $66.9 million in tourism spending across the Buffalo Niagara area as per a study conducted later by Texas A&M University.
The CEO of Visit Buffalo Niagara, Patrick Kaler said that the recognition indicated the quality of the work done to promote the Buffalo Niagara area to potential tourists.
Kaler said that their marketing teams offer 110% daily to convey the tale of resurgence in their region to potential travellers via aggressive marketing and media relations campaigns.
John Percy who is the President and CEO of Destination Niagara USA said that collaboration is one of the significant keys to a successful campaign and the outcome is truly impressive.