U.S. Travel Association leading a campaign for changing American vacationing habits

Published on : Tuesday, October 24, 2017

download (10)The U.S. Travel Association is leading a campaign for changing American vacation habits, including those of the 230 Nebraska travel and tourism leaders who gathered this week at the La Vista Conference Center for the annual Nebraska Tourism Conference.


Nan Marchand Beauvois of the Washington, D.C.-based U.S. Travel Association said, “America has a huge problem: We don’t take vacation.”


GfK, a market researching company, held a survey, which shows that 54 percent of Americans — adults who worked at least 35 hours a week and receive paid time off from their employer — did not use all their vacation time last year. Nebraskans had 4.9 million vacation days unused, which was around $382 million in untapped economic benefit. The state ranked eighth in vacation time unused at 66 percent of workers.


Lora Young, executive director of the Beatrice Area Chamber of Commerce, and David Fudge, executive director of Nebraskaland Days in North Platte, said they were among the guilty Nebraskans. Both took their first planned vacations in years this summer.


Young said, “I had so much fun. I got to stop at as many antique stores as I wanted and stay as long as I wanted. I learned that I need to reconnect with my state if I want to promote tourism and I need to reconnect with me to have the energy to do my job.”


Fudge and his family flew to South Carolina for a week before moving a child to college.


Fudge said it was a bit ironic that members of the tourism industry needed to be reminded of the value of a vacation.


The second annual National Plan for Vacation Day is Jan. 30, 2018 – a time to encourage Americans to declare their vacation days for the rest of the year.


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