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Published on : Tuesday, July 19, 2016
The UAE boasts one of the largest spa markets in the world and the UAE wellness products and services sector is estimated to generate revenue of AED 11 billion by 2015. According to a new report the UAE spa market is now valued at Dh1.59 billion ($435 million). In total, the spa market in the Middle East and Africa is valued at Dh11 billion ($3 billion) in 2016, with the UAE accounting for 14 per cent.
Hotels are no longer considered only as a place to sleep. Because of this, hotels have become progressively experience-driven and have begun to adapt their offerings to meet this requirement. Spa-goers have never been so pressed for time; as a result they look for moments to “quickly relax”. Spas have successfully been able to address the need by proposing shorter treatments and sporadically in non-traditional settings.
Rabia Yasmeen, Research Analyst at Euromonitor International said that, hotel and resort spas are most common in the region. UAE hotels report 60 per cent of total spa visitors are residents who are not otherwise staying on the property. Hotels are now leasing spaces for more spa related services as the demand increases.
Euromonitor forecasts that the Middle East and Africa spa market will grow by 21.6 per cent from 2015 until 2019.