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Published on : Thursday, November 3, 2016
The pilot project with Uber is debuting in San Francisco, and will operate only in that city for the time being.
Carmakers are increasingly looking to invest in ride services, concerned over a projected eventual decline in private ownership of vehicles that threatens their core business. Other carmakers that have invested in ride service programs include Ford, Mercedes-Benz maker Daimler and Toyota.
Per-week fees for use of the GM vehicles provided for use by Uber drivers is set at $179 for the pilot project, plus taxes and fees. Drivers also can use the cars for their own personal trips, in addition to the time they spend using them to ferry Uber passengers.
Julia Steyn, GM’s vice president of urban mobility, said the pricing for Uber drivers was “at parity” with what Lyft drivers pay, although both companies offer their own incentives.
Lyft spokeswoman Sheila Bryson said Maven’s partnership was similar to how Lyft worked with Hertz. Lyft drivers can also use Hertz cars through the Express Drive program.