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Published on : Wednesday, August 2, 2017
The renowned Uffizi Gallery in Florence is taking a swipe at so-called “hit-and-run tourism,” announcing price increases on single-entry tickets, while inaugurating three-day and annual passes with discounted entry and priority access.
The new pricing plan is for combating “the rising tide of haste and superficiality,” by encouraging visitors to spend more time exploring collections started by the Medici family and the House of Hapsburg Lorraine in all of the Uffizi museums, including the Pitti Palace and Boboli Garden.
Museum director Eike Schmidt said, “One of a museum’s duties, and a priority task in this day and age for cities such as Florence and Venice, is to safeguard every aspect of the integrity of world heritage cities.”
Daily entrance to the Uffizi, now 8 euros ($9.45), will increase from September to 12 euros during the low winter season and 20 euros the rest of the year. A three-day combined ticket, including Pitti and Boboli, will cost from 18 euros and 38 euros, including priority admittance. An annual pass for all three will cost 70 euros, or 50 euros for the Uffizi alone.
The Uffizi is one of the world’s oldest museums, housing such treasures as Botticelli’s “Primavera” and Leonardo’s “Adoration of the Magi.” As many as 9,000 to 10,000 visitors visit the museum during the busy tourist season, compared with as few as 1,000 to 2,000 during the winter.
Tags: Uffizi Gallery