Uganda eyes Chinese travel market

Published on : Wednesday, June 14, 2017

Ugandan TourismThe trip is kind of the efforts Uganda Tourism Board (UTB) had put in to improve Uganda’s initiations to tap the travel market of China.

As per China Tourism Research Institute, more than 117 million Chinese travel to foreign destinations every year and spends over $104.5 billion respectively.

Out of these, 10% travel to Africa. It might sound insignificant, but it is over 10 million tourists. However, the real issue lies is that less than 500,000 of these visit Uganda. The country is believed to be still in the shadows of countries who have insistently marketed themselves to China in the past. Such countries include Tanzania, Kenya and South Africa.

Safie Ali, UTB senior marketing officer explains that their initiations to go through this market in the past were quite frustrating because of limited funding.

But currently, as things have started falling in place following government’s increased economic support to the sector, they have embarked on a spirited drive to attract more and more Chinese to Uganda.

To quote Ali, ‘the bottom-line of the endeavor is to create additional jobs for Ugandans as tourism has become one of the major players in ‎its international commerce.’


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