Published on : Wednesday, January 4, 2017
Uganda takes over Germany as Kenya’s top tourist market, according to a new report. The best performing markets include USA, UK and India with Uganda and China displacing Germany and Italy from the traditional top five spots. The US has overtaken the UK as the leading international tourist market source, industry data shows.
Kenya’s tourism industry is experiencing positive growth trends as total international arrivals for January to October 2016 by air and sea closed at 729,682 compared to 628,345 in 2015, illustrating a 16.1 per cent increase.
Kenya Tourism Board data also shows arrivals between January and September 2016 rose by 12.5 per cent, to 983,876 compared to 874,544 recorded a year ago.
“This robust surge in tourist numbers can be attributed to marketing strategies and incentives initiated by the ministry of Tourism and the Kenya Tourism Board,” the
communication from KTB read.