Uganda targets four million tourists by 2020

Published on : Monday, September 11, 2017

imagesThe Ugandan Tourism Minister, Prof. Ephraim Kamuntu, has said that Uganda is aiming for four million tourists by 2020. He is heading a delegation of government and private sector players at the China Guangdong International Tourism Expo as part of promotional efforts to get at least one million tourists from China.

 

To quote Kamuntu, “We are going to embark on an aggressive marketing campaign in this important market.” The minister was accompanied by other officials from Uganda tourism board.

 

Stephen Asiimwe, the chief executive officer of the Uganda Tourism Board said, “In this year’s budget, we have included an item for market representation and public relations. We hope that this will help bolster our presence in the Chinese market, increase visibility and awareness of the destination and grow visitor stay and spend in Uganda.”

 

The expo and conference, was held at the Pazhou Exhibition Complex in Guangzhou, the capital Guangdong, China’s richest province.

 

Kamuntu is in Guangzhou, as part of his visit to China, during which he will attend the General Assembly of the United Nations World Tourism Organization in Chengdu, Sichuan Province. He will also be presiding over another consulate-organized conference on promoting Uganda’s investment and tourism opportunities in Nanning City, Guangxi province next week.

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