Uganda to display its tourism potential at the annual WTM in London

Published on : Tuesday, November 7, 2017

WTM London 17From today, Uganda will join the world to show off her best at the annual World Travel Market in London, UK (WTM London).

Made up of 20 private companies and four government agencies, Team Uganda is exhibiting at stall AH100 at the Excel International Convention Centre in London Docklands.

Stephen Asiimwe, the chief executive officer at the Uganda Tourism Board (UTB) said, “As a country, we are going into London riding on the endorsements from global media. Rough Guides, a top travel publication in the UK, put Uganda at the top of countries to visit in 2017, and we believe we have more for 2018.”


Uganda will be showcasing its great weather, wildlife, culture, heritage, investment opportunities and unique location as the ultimate destination under the Pearl of Africa brand.


According to the World Travel & Tourism Council (WTTC) which monitors global tourism trends, Uganda’s receipts and arrivals are projected to have a 7.1 average growth over the next 10 years. In 2016, Uganda’s tourism industry contribution to GDP was sh6.1715 trillion ($1.8b), which is 6.6% of GDP.


The industry supported 504,000 jobs in Uganda, representing 5.8% of total employment. Tourism contribution to GDP is projected to rise by 14.5% in 2017. Among other activities at the Uganda stall, there would be seminars and training workshops for the business owners.


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