Uganda tourism board organizes road show for wooing Chinese tourists

Published on : Tuesday, June 27, 2017

Uganda tourism boardThe Ugandan President Yoweri Museveni recently had people laughing when he alluded to the fact that the Uganda Tourism Board (UTB) and tourism ministry were sleeping on the job yet their docket was the easiest to market.

With a whole lot of impressive tourism sites Uganda has, the only thing they need to do is to lead the tourists to those sites. No need for vast resources. Yet UTB and the tourism ministry have not done this, according to Museveni.

But now, it seems that the days and nights of sleep are over. That is why Uganda missions in China (Uganda Embassy in Beijing and Uganda Consulate in Guangzhou) are organizing a road show in one of China’s biggest touristic cities, Hong Kong at end of July. This three-day show organized jointly with UTB comes at a time when China is emerging among the world’s biggest source for outbound travelers.

According to China Outbound Tourism Research Institute, more than 120 million tourists travel to foreign destinations every year. Around 10% of them come to Africa but they mostly visit Egypt, South Africa, Kenya and Tanzania. The one thing that these countries share in common is that they have aggressively marketed their destinations to China in the past. But Uganda is an exception.

But now moving forward, UTB is organizing familiarization trips around Uganda’s tourism attractions for Chinese tour operators for selling Uganda from a fully informed point of view.

The Hong Kong road show is expected to attract over 300 tour operators as Uganda has a rich concentration of products that appeal to this niche, especially primates and cultural attractions.


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