Uganda Tourism Board to showcase Uganda at ITB Berlin

Published on : Thursday, March 7, 2019

The Uganda Tourism Board (UTB) would showcase Uganda at the ITB Berlin Tourism Trade Fair this year.

 

The two-day event starting Wednesday, March 6 to March 8, 2019, at Messe in Berlin is the world’s leading travel trade show, and is a great platform for every international expert in the tourism industry.

 

The 30-member Ugandan team comprising tour operators, UTB officials, and officials from the Uganda Wildlife Authority is led by the State Minister for Tourism, Wildlife and Antiquities, Hon. Godfrey Kiwanda. Minister Kiwanda is a high-level tourism enthusiast and promoter in whom Uganda takes prides in.

 

Tourism is currently Uganda’s leading foreign exchange earner, bringing in more than $1.45 billion annually.

 

UTB Chief Executive Officer, Lilly Ajarova, said that the trade fair is a great opportunity for Ugandan tour operators to attract new business.

 

Ms. Ajarova said: “ITB is without a doubt of invaluable importance to Uganda given that Germany is one of our top source markets. We believe that at this trade fair, our tour operators will be able to get bookings as well as get connections to new markets. Exhibitor satisfaction at ITB over the years has stood at over 90%, which is a sign of effective delivery on business.”

 

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