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Published on : Friday, July 1, 2016
This is what Sally Balcombe, the chief excecutive of VisitBritian thinks and he has also pleaded for dedication and togetherness after UK took the decision of leaving the European Union.
European countries claim 8 spots in the top 10 positions of UK’s visiting countries. EU states comprise around 67 percent of UK’s visitors, and they spend billions of pounds every single year on their visit to UK.
In order to ensure that UK will still be maintaining healthy relations with the rest of the continent, Balcombe said this in an interview to Telegraph Travel, “Whether we are in the European Union or out, Britain will continue to offer a warm welcome to all our international visitors.”
Earlier this week, VisitBritain for the first time ever published its quarter data for inbound tourism: inbound visits from January to March equalled 7.36 million which has increased by 6 percent from last year, with visitors spending £3.64 billion. Britain’s tourism industry has the worth of around £22.1billion to the economy, with 36.1million visits registered in 2015; the spending from each person was around £611.
Balcombe said, “These numbers represent people from across the globe who come to enjoy our culture, heritage and countryside. They are a reminder of the crucial role that tourism has in offering a warm welcome to the many visitors who come to experience and enjoy all that our country has to offer.”
Visit England: Home of amazing momentsPlay!01:02
The thought that UK might not get preference from European visitors anymore after the vote is sure to trouble the tourism industry but Balcombe clearly stated that VisitBritain shall continue in its efforts to work with the best in the business as well as with the Government, “to ensure that tourism can continue to make a big contribution in the years ahead”.
The tourism industry might well be concerned that the UK will fall out of favour with European travellers after last week’s vote, but Balcombe said that VisitBritain’s priority is to work with businesses and organisations across the country as well as the Government
It might get difficult for Britons to go abroad with the drooping pound, but it will be beneficial for the foreign tourists for sure.
Speaking to Telegraph Travel, Balcombe added: “Because of the some of the currency movements, Britain is tremendous value at the moment.
“I don’t think we’re concerned [about Brexit] but we do want to send a very positive message of welcome and to say that Britain is open for business.”
She said it was too early to know what assurances the tourism industry would seek from the Government once it begins to negotiate its way out of the EU, but added: “We would want everything that keeps us as competitive as possible in the market place. People can choose to go to a different place.”
Balcombe said that more and more tourists are booking their holidays late, and with the UK about to enter its peak period now is an ideal time to push the UK’s attractions.
She said, “With the peak holiday season almost upon us we are working hard to show the world why this summer is a great time to book a trip to come and visit Britain. Because while tourism is one of our fastest growing export industries, it is also one of the most globally competitive. And we want our nations and regions to be top of the list of ‘must-go now’ destinations.”
This is the week when there has been difference of opinions among the people of UK. However, Balcombe maintained that whoever visits UK is a sort of ambassador of the nation and their views about the country shall influence more people in the future.