UK hotel room rates drop 20% with Zurich claiming to be most expensive

Published on : Thursday, December 1, 2016

zurichHotel booking specialist HRS revealed in their latest research that the average hotel room rates in major UK cities dropped by up to 20 per cent in the last quarter of 2016.


The figures, which are released quarterly, showed that all major cities across the UK have seen a fall in average room rates for this period. as compared to the third quarter of 2015, this year the study showed that Cardiff experienced the largest fall by 20 per cent (£95), with Edinburgh dipping by 17 per cent (£124) and Bristol prices dropping 16 per cent (£103). Liverpool offered the cheapest average room rate in the UK at £84 a night by falling as low as 15 per cent.


The study however said that London retained its reputation as the most expensive place to stay in the UK. It costs  £153 for an  average night’s stay. But the rate drop by 14 per cent in Q3 2016 compared to Q3 2015.



Andy Besent, HRS managing director of UK and Ireland, said that the last quarter’s findings showed that Q2 rates had fallen on average by 7 per cent, but for Q3 rates have fallen even further by an average of nearly 14 per cent. However, Andy continued, it is too early to conclude whether this is due to the outcome of the Brexit vote and more study is required to observe the pattern.



The fall in prices should at least make the UK a more attractive and cost effective destination for foreign business and leisure travellers in the months to come added Besent. The majority of key cities in Europe saw a “steady” rate rise in Q3 2016 compared to the same period last year. The latest trend shows Zurich to be the most expensive city in Europe with average room rates at £160 a night.




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