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Published on : Saturday, November 16, 2013
UK and Ireland have confirmed that they will once again be exhibiting at EIBTM this year. The decision for London & Partners, Visit Scotland and Meet in Ireland to attend the show, supports its strategic business objectives which are to extend its global presence and market the UK and Ireland as a key Meetings and Incentives destination to an international audience.
Barbara Jamison, London & Partners Head of Business Development Europe, commented, “Exhibiting at EIBTM generates about £25m worth of enquiries for London & Partners and our partners. The city has shown that it can deliver events on an unprecedented scale, and a raft of new venues, accommodation and attractions have been developed.
“By exhibiting at the show, we aim to promote London as a top business tourism destination, with a focus on corporate, incentive and association events. It provides a platform to promote the new marketing messages of London, namely, its diversity, innovation, value and the legacy of London.
We are also able to introduce partners to market contacts they do not already have whilst gaining market intelligence and competitor information to formulate our overall market strategy.
“We want buyers and visitors to the show to see London as a destination where they don’t have to fly in, have their event and fly straight out again. There are a multitude of attractions to see and activities to do in the city and these can become great reasons to extend a business trip or form part of a social itinerary. London is where people can tap into key markets and network with business professionals that are experts in their field”.
Amanda Henderson, Meetings and Incentives Marketing Manager, UK & Europe, VisitScotland comments, “Scotland is a destination on the move, offering a globally recognised culture that adds splendour, character and humour to any occasion, and that is supported by a 250-year heritage in hospitality that creates a welcome so deep rooted in the population’s character that its impossible to miss.
“Combine this with a truly breathtaking landscape, a playground of incentive choices – from outdoor pursuits, cultural explorations, geographical delights and world renowned sport – and with an equally enticing contemporary choice of destinations, attractions, hotels and venue’s; Scotland is a country ready-made for the ambitious and demanding event business.
“2014 is a big year for Scotland, the combination of Homecoming 2014, the arrival of the Commonwealth Games and the return of the Ryder Cup will showcase to the world the many reasons why event organisers choose Scotland.
Our world class hospitality, our warm welcome, our abundance of stunning venues, range of accommodation, the most beautiful landscapes in the world, and of course our passion for sport, especially golf, are just some of the many reasons to visit Scotland.”
Keith McCormack, Head of Business Tourism and Events, Fáilte Ireland commented, “Meet in Ireland attends EIBTM each year as the show provides another opportunity to promote Ireland as a MICE destination to international buyers particularly those from our key source markets of US, UK, France and Germany. Our presence at the show gives our Irish trade partners a platform to showcase their business and we pass on as many contacts to our partners as we can.
“Meeting new buyers who are considering Ireland as an option for their MICE business enables us, as a destination, to convince these buyers that Ireland is the right choice for their group and also gives us an opportunity to introduce new ideas and product to them. Meet in Ireland’s role is to educate buyers on what Ireland has to offer from a MICE perspective and to advise buyers on the best fit for their meeting, conference or incentive programme.
“EIBTM is an essential event in our annual promotions calendar, it offers a real opportunity for our Irish trade to showcase their products and meet genuine international buyers, it is a win win event for our us as the Tourism Development Authority. The show also provides an opportunity for us to continue to build on our existing relationships with buyers, and also gain knowledge on who our competitors are and what other destinations are doing from a MICE perspective.”
Simon Gidman, Head of Business Visits and Events at VisitEngland, commented, “Following a hugely successful Olympic and Paralympic Games in 2012 and a host of major sporting events on the horizon, including the 2014 British Open, the 2015 Rugby World Cup and the 2017 World Athletics Championships, VisitEngland will be celebrating all things ‘sport’ and showcasing our great event destinations and venues at EIBTM in 2013.
“As the national tourism organisation for England it is our job to encourage international visitors to our country and given that just over 25% of international spend is by business visitors this is a very important market for us. A recent report suggests that the UK meetings industry is worth an estimated £58 billion to the UK economy and employs over 530,000 people.
“England is globally recognised as a world leader in meetings and events with a highly skilled and creative industry and after the hugely successful Olympic and Paralympic Games last year, England proved once again that it can host global events at the very highest level. Now we can look forward to hosting more major international events in the years to come whether business, cultural or sporting. England is proud host to the Rugby World in
2015 and getting ready to welcome the World Athletics Championships in 2017.
“It is also our job to raise awareness of the incredible opportunities for holding business events across the entire length and breadth of our country.
Many of our destinations have a proven record of boosting delegate numbers as well as offering excellent facilities and superb value for money. This year at EIBTM VisitEngland has an impressive range of stand partners. These include three of our leading exhibition and convention centres, a number of England’s most exclusive luxury hotels, two of our world class universities, two DMCs and a host of our most successful event destinations. EIBTM provides us with an excellent platform to showcase England as one of the world’s leading destinations for corporate, incentive and association events. Our key messages are around easy access, excellence in key economic sectors – particularly those in the advanced knowledge sectors such as engineering and life sciences – a diverse range of quality venues and our warm English welcome.
“With the arrival of a new heir to the English throne and new developments happening across the country, English tourism has an exciting future to look forward to. At EIBTM we want to give visitors a real taste of what we have to offer!”