UK launch of new luxury holiday brand will BE very different

Published on : Monday, November 27, 2017

Arboretum Lodges_18(7)A luxury holiday company is set to launch in the UK in the new year, bringing with it a brand-new concept for the staycation market and a UK investment of £60million pounds.


Beyond Escapes will offer guests the ultimate holiday experience with boutique-style, high quality accommodation and top-class facilities at locations across the UK.


Beyond Escapes Devon, located near Totnes, will open in February and will be the first of several sites to launch over the next five years, creating 60 new jobs and an estimated £1. 5million annual contribution to the local economy. The company’s flagship experience is due to open in Pickering, North Yorkshire next summer and will see a further 250 employment opportunities generated over its two-phase opening plan.


The brand’s philosophy is to create the perfect escape that is accessible to everyone and caters for all. Each of the BE experiences will be unique, embracing the individuality of the locality whilst providing an array of quality accommodation, from one bed BE Chic Studios and Little Lodges to Mansion Suites and four-bedroom BE Deluxe Lakeside Villas. High-spec ancillary facilities including the brand’s BE Tempted Restaurant and the BE You Spa and Gym offering will also be available on-site to both guests and local residents alike.


Jason Bruton, Managing Director at Beyond Escapes, said: “Holidays are a treasured escape, a time to enjoy spending time with family and simply be together. They are a time to relax, recharge and reconnect with ourselves and others, whilst disconnecting from the hustle and bustle of day-to-day life.


“At Beyond Escapes we wanted to create a space that is different to everything else that already exists in the staycation market, a place that caters for all and which offers a quality holiday experience that goes above and beyond what people expect.


“Each of our experiences will be unique in their own way, working in harmony with their surroundings, championing local produce and offering activities in keeping with the locality. That combined with Beyond Escape’s high-end, boutique style accommodation and top-quality facilities, allow both overnight guests and day visitors to be whatever you want to be.”


Beyond Escapes Devon, which is due to open in February 2018, will accommodate 230 overnight guests at any one time. The on-site BE Tempted restaurant will offer an à la carte menu and cater for 100 sittings per evening, with breakfast and light bites also offered throughout the day. As will be the case with each of the experiences, the menu for the Devon restaurant has been heavily influenced by its coastal location, with locally sourced seafood and other fresh produce being championed throughout.


For the BE You Spa, the company has partnered with luxury skincare brands ELEMIS and ishga to offer naturally sourced, organic treatments that have been hand-picked to give guests the perfect blend of rejuvenation and relaxation.


As well as indulging in luxurious treatments, guests and a select membership group can take advantage of the on-site spa facilities which include sauna, steam room, heated foot spas, monsoon showers and an outside terrace with vitality pool.


With both the BE Tempted restaurant and BE You Spa and Gym enjoying stunning views of the Torbay coastline, guests and locals alike can relax and workout in style whilst losing themselves in the picturesque surroundings.


Beyond Escapes has partnered with Blue Chip Holidays with accommodation going on sale today (27th November).


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