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Published on : Friday, May 22, 2015
Being held at the brand new Exhibition Centre Liverpool on 8-9th September, The Venue Expo will bring together MICE industry professionals and international buyers to conduct business. The Hosted Buyer programme is a milestone for The Venue Expo and is part of the strategy for the exhibition in terms of continually improving and developing the quality and standard of the event. This, coupled with the year on year development of the show most certainly positions The Venue Expo as a key industry event in the UK.
Already stimulating interest from a wide number of buyers as well as bringing new business to Liverpool on a global scale, the programme will welcome influential buyers from a variety of sectors who are serious about engaging in business with exhibitors. This will allow the time that would usually be spent researching and corresponding via email and telephone with clients to be removed, and replaced by face to face business opportunities. Throughout The Venue Expo, buyers will have support from UKFE’s team of elite marketing specialists. The team will ensure all elements of a buyer’s trip to Liverpool are covered, from food and travel to organising influential meetings with a wide range of industry professionals. UKFE will be able to assist buyers in engaging with international and European institutes to network, make new connections and create long lasting business partnerships.
Based on the success of previous events and UKFE’s growing presence within the events industry, they will be working alongside meetings procurement and site selection company, HelmsBriscoe. Currently, the highest volume purchaser in the meetings and event industry, HelmsBriscoe enjoys a huge range of partnerships with both large hotel chains and independent businesses. With over 12 years of hotel, meeting planning and industry experience, as well as having offices spanning across fifty five countries, they are set to bring an international influence to Liverpool. Carole McKellar, Managing Director of Northern Europe at HelmsBriscoe stated that,
“HelmsBriscoe is delighted to attend the Venue Expo with a Hosted Buyer group of Associates and clients. Our commitment to continuing education is supported by events like the Venue Expo. During the event, HelmsBriscoe Associates gain new insights and experiences that they can then share with their clients. We look forward to the Venue Expo and to spending time in the outstanding host destination of Liverpool.”
Working both internationally and with more local businesses is what makes UKFE successful, throughout the hosted buyers programme they will be working alongside Liverpool Vision who are passionate about the fact that Liverpool is one of the most exciting and dynamic cities in England to do business.
Still riding high from the success of last year’s Venue Expo, UKFE is continuously aiming to bring together business professionals and organisers within the city of Liverpool to showcase what the north of England has to offer. They are able to use events like this to enable businesses to engage with their target market and present great business opportunities on international platform.
With just over three months to The Venue Expo, UKFE are looking towards the success that The Hosted Buyers programme will bring. UKFE are excited to be a key figure in bringing business and investment opportunities to the city of Liverpool and will continue to open the door to clients on global scale.