Ulster County introduces new tourism marketing campaign

Published on : Friday, August 11, 2017

new tourism marketing campaignThe new tourism marketing campaign of Ulster County was declared in the presence of some of the names associated with tourism authority like Mike Hein, Ulster County Executive, Ulster County’s Director of Tourism Rick Remsnyder, members of the Tourism Advisory Board along with the representatives of William Grant & Sons and other businesses among others.  Bounded by the distinctive landscape, the announcement of this campaign of Ulster County was followed by an emphasis on constant economic growth of the tourism sector of this amazing county.

Tourism spending has grown in Ulster County for the seventh year at a stretch. This caused rise in tourism revenue to $554 million in 2016, which is a jump of $21 million in comparison to 2015. Besides increased spending by tourists, last year created a massive record in terms of Hotel Occupancy Taxes where the County collected more than $1.4 million. This was a growth of 7% over 2015.

To carry on with its tourism growth, Ulster County is all set to introduce a fresh marketing campaign named `Seek For Yourself´. This campaign is geared toward enticing visitors to look for and create their own experience in Ulster County. The campaign emphasizes County’s marquee assets along with hidden treasures.

To quote Mike Hein, “Ulster County continues to attract tourists from all across the world at an amazing rate and our 2016 tourism numbers reveal just that. Our tourism industry is vital to our local economy so it is important to continue attracting visitors to our beautiful County where they can enjoy our history, scenery, festivals, rail trails and the many other exciting attractions.  In order to further highlight the amazing qualities of Ulster County we are pleased to launch a new marketing campaign to reach even more individuals and families, encouraging them to seek out and help craft their own experience, whether they are looking for adventure, relaxation, history or world-class cuisine.  I want to thank everyone at William Grant & Sons for hosting today’s event, and I know I speak for a great many people when I say Ulster County, and indeed the Hudson Valley, is very excited for their plans for Tuthilltown that will surely make it even more of a premier east coast destination.”

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