Published on : Wednesday, October 16, 2019
The United National World Tourism Organisation (UNWTO) Summit on Urban Tourism was held in Nur-Sultan from Oct. 9-10. More than 700 delegates from 30 countries attended the meet to explore the concept of smart cities and smart destinations and the role of tourism in the development of cities.
The two-day event, which also included the adoption of the Nur-Sultan smart city declaration, reaffirmed the five key pillars that smart cities should develop in their effort to build inclusive, resilient and sustainable cities.
The pillars included sustainability, accessibility, urban management, innovation and technology.
Tourism should also become an integral part of the city’s development agenda as a means to make tourism a true contributor to the development of cities.
Nur-Sultan Akim (Mayor) Altai Kulginov said globalisation is a driving force to eliminate barriers in mass tourism.
Kazakh Prime Minister Askar Mamin noted the significant contribution of tourism to global economies. Tourism makes up nearly 10 per cent of the global gross domestic product, seven percent of investments, ten percent of jobs and five per cent of tax payments.
“The Kazakh tourism sector has grown, on average, by seven percent in the last ten years, which is almost three percent higher than in other sectors of the economy. Tourism is also an important part of our diversification,” said Mamin.
Nur-Sultan stands at the forefront of the country’s efforts to integrate digital and technological solutions, he added.
The concept of a smart destination starts from the very planning of a trip, said Kazakh Tourism company Deputy Chair Kairat Sadvakassov.
“We try to take care of it, when tourists plan the trip. We need to use any technology to attract tourists when they only plan or just think about trip, so they know what to expect.
When they are here, most important, apart from trying to make them happy, the country should not get oversaturated with tourists. Sometimes tourists face problems in the country, smart system should be a significant part of planning,” he said.
“We border Russia and China and there are a lot of transport corridors. We need to have the opportunity to monitor how many tourists come, where they stay, so we could plan our resources,” added Sadvakassov.
Global Head of Advertising and Tourism Organisations at Amadeus Ramon Sanchez said the definition of an ideal tourism destination varies across the country, but right approach to planning might be a solution.
The smart city, he noted, capitalises on three steps of identifying, planning and discovering.
“First, you should determine what tourists you want to welcome at your destination, then plan and design, the key step. Then discover where they stay, their profiles, what they seek to focus on. You build you marketing campaign based on these three steps,” he said.
Local engagement is equally important, said UNWTO Market Intelligence and Competitiveness Chief Sandra Carvao.
“Community should be involved in the tourism development. It needs first to understand the importance of tourism, not only its economic impact but people to people contacts and cultural exchange. Tourism is a very horizontal sector. It deals with every supply chain,” said Carvao.
Gastronomy could also serve to attract tourists to cities, said UNWTO Secretary General Zurab Pololikashvili.
Tags: UN urban tourism summit