‘Understanding Millennials’ from Peter C. Yesawich at the Florida Gaming Congress

Published on : Friday, December 4, 2015

florida gaming congressPeter C. Yesawich, Ph.D., Vice Chairman of MMGY Global, will deliver the Opening Keynote Address “Understanding Millennials: Musts, Myths and Motivations” at the Florida Gaming Congress on January 7 at the Rosen Shingle Creek resort in Orlando, FL.


“Millennials are the new market makers, yet they represent an elusive target for many gaming facility operators because of their limited understanding of the lifestyles, leisure-time interests and purchase behavior of this market segment,” said Yesawich.



“Peter offers an invaluable insight into the demographic most sought after by the gaming and entertainment industry,” said Marc Dunbar, Partner who specializes in gaming law in Jones Walker LLP’s Tallahassee office. “Understanding the intersection of gaming and gambling in the minds of these consumers is crucial to future successes.” Jones Walker, one of Florida’s most prominent law firms, is the presenting sponsor of the 2016 Florida Gaming Congress.



The Florida Gaming Congress, the premier forum for professionals following the state’s evolving gaming industry, is a must-attend event for corporate executives, gaming operators, elected officials, regulators, vendors, developers, investors, analysts, and anyone else who seeks a greater understanding of the status and outlook of all gaming-related activity in the state. The Florida Gaming Congress provides outstanding opportunities for networking, professional development and business-to-business discussions.



The two-day event begins with an evening cocktail reception on January 6, followed by a full-day of in-depth seminars with networking opportunities. Session topics include:



This year, the Florida Gaming Congress will be immediately followed by the National Council of Legislators from Gaming States (NCLGS) Winter Meeting, January 8-10, also at the Rosen Shingle Creek. NCLGS is a non-partisan, multi-state forum where gaming industry professionals and legislators can put forth ideas and garner national recognition for current and future gaming policy issues. Florida Gaming Congress attendees who also register for NCLGS will receive a $100 discount off their NCLGS registration fee.


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